Practical joke or Sabatoge?

One of my co-workers pointing this out to me and I think it is pretty funny. If you type in the following address on the internet www.aishisrael.com look what pops up. Is this a practical joke or did someone seriously do this? Whats your opinion? Will Aish sue the person responsible for this and try to get the domain name or will they let it slide? Who knows. Like i said I think it is funny since we are all Jews and the joke is on us.